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Information × Registration Number 0213U004367, 0110U005192 , R & D reports Title Management of marketing strategic potential at the enterprise popup.stage_title Head Yalovega Nataliya Ivanovna, Registration Date 29-11-2013 Organization The Higher Educational Establishment of UKOOPSPILKA Poltava University of Economics and Trade popup.description2 The aim of research work is substantiation of theoretical statements and development of practical recommendations for management of marketing strategic potential at the enterprise. To achieve this goal there were formed and completed the following tasks: research of essence of enterprise market potential; definition of essence of enterprise marketing potential; substantiation of methodic principles of enterprise marketing potential management; development of methodic approach to enterprise marketing potential estimation; substantiation of directions of enterprise marketing potential competitiveness increasing. The object of research is the process of enterprise marketing potential management. The subject of research is methodological principles of enterprise marketing potential management. Scientific novelty of received results is in theoretical substantiation and practical decision for number of questions connected with enterprise marketing potential management. Practical significance of the received results is in development of the recommendations for enterprise marketing potential management. Main scientific statements of the work are considered to be methodic recommendations for practical using in enterprise activities with the aim to strengthen their market positions. The results which have the most practical significance are: methodic approach for forming, functioning estimation and possibilities of improvement of enterprise marketing potential management process; organizational and documentary securing of marketing potential management; methodic approaches for estimation of process of strategic planning of enterprise marketing potential competitiveness; economico-mathematic approaches for enterprise marketing potential competitiveness. Product Description popup.authors Івченко Євген Ігорович Аліман Мирослав Васильович Бєлов Олександр Віталійович Бодня Тетяна Олександрівна Кириченко Людмила Миколаївна Корягін Олександр Васильович Манжура Олександр Васильович Юдін Олександр Миколайович Яловега Наталія Іванівна popup.nrat_date 2020-04-02 Close