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Information × Registration Number 0213U005691, 0110U003496 , R & D reports Title Developing the system of economic tools of marketing management for forestry enterprises of Ukraine. popup.stage_title Head Kravets Pavlo, Registration Date 09-07-2013 Organization Natural-humanitarian scientific-educational institute NAU of Ukraine. popup.description2 The object of investigation - transformational processes of marketing activity management in forestry industry enterprises. The aim of the work - to make theoretical substantiation of marketing management economic instruments and their practical implementation in the forestry industry management system in conditions of transition to market principles. Methods of investigation - theoretical base of research were the following methods: abstraction, analysis and synthesis, induction and deduction, formalization, methods and techniques of economic analysis. Сonducted theoretical study of modern methodology and techniques of theoretical studies of the marketing management main elements, was done the analysis of the essential content, evolution of marketing management concept. Elaborated mission and goals of marketing management of forestry enterprises, aimed on ecologically balanced and economically-effective development of enterprises in conditions of market economics. Prepared propositions on improvement the marketing forestry enterprises complex, realization of which is provided by the permanent complex of organization-economic instruments. In order to improve the pricing process were offered directions of acting mechanism reforming of untreated wood. Branch of application - forestry. Product Description popup.authors Домашовець Галина Степанівна Кравець Павло Васильович Лащенко Андрій Григорович Павліщук Оксана Петрівна Прохорова Валентина Вікторівна Розвод Сергій Володимирович popup.nrat_date 2020-04-02 Close