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Information × Registration Number 0213U007145, 0112U008483 , R & D reports Title Formation mechanism of pricing products companies in the marketing system popup.stage_title Head Mardus Natalia, Registration Date 08-04-2013 Organization The Kharkov state polytechnical university popup.description2 Object of research - theory and methodology for determining the directions of the pricing of enterprise. Purpose - further development of the theory and methodology of identifying ways of forming mechanism of pricing products companies in the marketing system. The methodological basis of the principles of dialectical logic and systematic approach to problem solving tasks on the strategic pricing marketing. Research methods - analysis and synthesis, system analysis, economic modeling, financial analysis and so on. The main results and their novelty lies in the development and application of an approach for the formation mechanism of pricing for products and companies identify strategic directions of its development in the strategic marketing. Scope - results can be used in institutions and enterprises of all forms of ownership at a price positioning and development and predicting strategic directions of the enterprise in a competitive environment. Product Description popup.authors Мардус Наталія Юріївна popup.nrat_date 2020-04-02 Close