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Registration Number

0213U008021, 0112U007452 , R & D reports

Title

Substantiation of an Investment-Innovation Project for Hotel and Tourist Complex Development.

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Head

BIletska Iryna Myroslavivna, Кандидат економічних наук

Registration Date

20-11-2013

Organization

Ternopol National Economic University

Description

Research object is the process of designing an investment-innovation project for hotel and tourist complex development. Research objective is conceptualization of investment-innovation project of hotel and tourist complex development for PE "Girbud" as well as substantiation of methodological recommendations on promoting the effi-ciency of its performance. Research methods are: comparative, analysis and synthesis, induction and deduction, graph method, calculation method, interview method, simulation method, formalisation, analog approach. The resulting conclusions of the research are as follows: the paper offers the analysis and classification of theoretical approaches to the investment and innovation activity arrangements for the enterprise; it determines the specific nature of innovation in tourism; it offers the concept of investment-innovation project for hotel and tourist complex development; it suggests methodological recommendations to promote the efficiency of hotel and tourist complex performance due to in-troduction of total marketing system, based on succession in adhering to the principles of value chain in tourism with-in the framework of experience economy.

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Чепелюк Руслан Васильович