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Information × Registration Number 0213U008117, 0110U007961 , R & D reports Title Marketing of services in the industrial market popup.stage_title Head S.A. Solntsev, Доктор фізико-математичних наук Registration Date 17-12-2013 Organization National Technscal University of Ukraine "Kiev Polytechnic Institute". popup.description2 The conceptual bases for modeling the behavior of an industrial consumer were proposed. It taking into account the asymmetry of information, as well as cognitive, affective, suggestive and connotative levels of reaction in the consumer decision- making on purchase of services, and enable him to predict the expected benefits. The structural - logic implementation results scheme of basic research into competitive products was developed. It involves the search and selection of potential market base (identified various "nuclear facilities") immediately prior to the application and development - design works. The procedure for estimating the balance of the portfolio of businesses was defined. It based on the model of the formation of business areas and involves getting a balanced business portfolio assessment at the business - direction by electing such a variant that will provide a better assessment of balance and will identify a set of strategic marketing management measures to strengthen market position enterprise. The scientific - methodological framework for the assessment of marketing risks was developed. It require the use of risk assessment methods , depending on the marketing of a novelty item, the level of demand and type of consumers , provides an opportunity to predict the most probable distribution of the cash flow in the implementation of the investment project. Product Description popup.authors Бажеріна Катерина Володимирівна Базь Марія Олексіївна Гараніна Ірина Ігорівна Гнітецький Євген Віталійович Зозульов Олександр Вікторович Кирик Сергій Миколайович Кубишина Надія Сергіївна Овчиннікова Анна Вячеславівна Солнцев Сергій Олексійович Цапук Олена Юріївна Царьова Тетяна Олександрівна Яворська Катерина Юріївна popup.nrat_date 2020-04-02 Close