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Registration Number

0214U000627, 0111U009494 , R & D reports

Title

Marketing activity of commercial networks

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Head

Artemenko Viktor Stanislavovich,

Registration Date

04-04-2014

Organization

Kharkov State Academy of Food Technology and Management

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Object - mechanism of the choice and formation of trading metwok marketing strategy with the account of its life cycle directed towards the creation of consumer value; aim - theoretica generalization and systemaization of the material concerning the process of markeing activity in trading networks and development of the recommendations on its improvement; methods- general scientific and specific; novelty - development and generalization of theoretical and coceptual statemens, scientific substantiation of therecommendations on the formation of trading metwok marketing strategy ; results - theoretical and methodical recommendations on the development of mechanism of trading metwok marketing strategy with the account of its life cycle; introduced into "Karavan Kharkov" retail network and higher educational establshments; branch - adult education and other types of learning.

Product Description

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Артеменко Віктор Станіславович
Артеменко Станіслав Вікторович
Баранова Алла Олексіївна
Бубенець Ірина Георгіївна
Грінько Алла Павлівна
Доброскок Юлія Борисівна
Коваленко Карина Вячеславівна
Козуб Вікторія Олександрівна
Попкова Катерина Володимирівна
Тищенко Оксана Олегівна
Фролова Тетяна Володимирівна
Чатченко Ольга Євгенівна
Чуйко Людмила Олексіївна
Шталь Тетяна Валеріївна
Янчев Володимир Володимирович
Янчева Ліана Миколаївна

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2020-04-02