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Information × Registration Number 0214U000654, 0113U008378 , R & D reports Title Marketing justification for the development of packaging design for fast food products popup.stage_title Head Mityaeva Tatyana, Registration Date 07-04-2014 Organization Kharkiv State University of Technology and Trade popup.description2 The methodology of complex analysis of the market of products of fast preparation with the use of qualitative and quantitative methods of research, as well as a scheme for the design of consumer packaging. Been studied and described resulting segments, ideas and concepts of the new positioning of products in this category, taking into account the design of packing of products of fast preparation. The proposed classification of products of fast and instant preparation, recommendations on the design of packing of products of fast preparation for increased demand and introduction of the results obtained in the activities of the enterprise. The implementation of these recommendations would LLC Аргеніум" increase the demand for the existing range of products of fast preparation, as well as to expand its presence through the development of new segments. Product Description popup.authors Афанасьєва О.П. Василенко А.Д. Жегус О.В. Олініченко К.С. Попова Л.О. Прядко О.М. Синицина Г.А. Століна Г.М. popup.nrat_date 2020-04-02 Close