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Information × Registration Number 0214U003185, 0112U007883 , R & D reports Title Marketing technologies on the market of innovative products and services. popup.stage_title Head MatvIyiv Mikola Yaroslavovich, Registration Date 23-01-2014 Organization Ternopol National Economic University popup.description2 Object of research - marketing techniques and processes of marketing of innovative products and services in the modern business environment. Purpose of the research work - theoretical, methodological and applied aspects of marketing technologies in today's market innovative products and services. Research methods - the dialectical method of cognition, fundamental analysis, retrospective analysis and the method of reasoning, methods of strategic analysis, abstract and logical, comparative statistical analysis in tabular and graphical techniques, monographic, correlation and regression analysis, opinion and expert surveys clustering methods and questionnaires, index method, induction and deduction. The results of research work were implemented into activities of Ternopil Regional State Administration, the private company "Terra", "Rivne confectionary", Production and Trade Company "Agropererobka", Limited Liability Company "Mykulynetskyy Brovar", Brewery Ltd. "Opole". Main scientific achievements: A scientifically based proposals for development and implementation of marketing techniques to market innovative products and services, theoretical models, and business technology modern marketing innovative products and services. A scientific and methodological approaches to marketing management demand and supply of innovative products and services. Formulate proposals for improving the current legal and regulatory framework for innovation activities of enterprises today and their conducting of active innovation policy. Developed recommendations for improving the forms and methods of marketing for innovative activity. In the course of this study developed financial and non- financial indicators for evaluating the effectiveness of marketing activities of services. Grounded areas improve the creation and dissemination of innovation (products, services, technologies) and the use of innovative approaches to marketing as a prerequisite of development and operation of enterprises and organizations in today's business environment. In the research work formulated a number of proposals concerning providing innovative services to ensure the profitability and competitiveness of enterprises and economic efficiency. Formulated scientifically based proposals for further development of innovations and innovative activities in the conduct of the business of modern domestic enterprises, the application of the latest cutting-edge marketing techniques. Product Description popup.authors Іванечко Неля Ростиславівна Білецька Ірина Мирославівна Блажей Ірина Олегівна Гладій Христина Григорівна Зацна Любов Ярославівна Козин Лариса Володимирівна Ктитор Михайло Вікторович, Лагоцька Наталя Зіновіївна Лещук Борис Володимирович Мартинюк Андрій Володимирович Мигаль Оксана Фелікіссімівна Михайлишин Лілія іванівна Окрепкий Ростислав Богданович Ониськів Віталій Олегович Фігурка Марія Василівна Цетнар Лариса Олегівна popup.nrat_date 2020-04-02 Close