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Information × Registration Number 0214U003230, 0113U007446 , R & D reports Title Development of Glossary of marketing and advertising terms popup.stage_title Head Romat Evgeniy Viktorovich, Registration Date 24-01-2014 Organization Kiev State University of trade and economics popup.description2 Object of research - the professional terminology marketing and advertising. The purpose of work - to develop and systematize the Glossary of terms of marketing and advertising. The results of their novelty - according to the results of the work of the team of authors of marketing and advertisement Department of the Kiev national trade and economic University formed a Glossary contains 811 modern concepts and terms of marketing and advertising. The list contains both the definition of the leading domestic and foreign scientists, and development of copyright. Recommendations for the use of performance - this Glossary is intended for students enrolled in educational programs of «bachelor» and «master» in specialties «Marketing», «Advertising», «public relations» and other related professions, postgraduate students, teachers, specialists, heads of enterprises and organizations, departments and services of marketing and advertising. The results of researches are introduced into the scientific-research and practical activity of the Union of advertisers of Ukraine. Significance of the work and conclusions - consistency of terminology field of marketing and advertising in order to remove misunderstandings between the science, business and state power.5481 Product Description popup.authors Ісюк К.С. Аксьонова О.В. Алданькова Г.В. Андрєєва Л.І. Андрейченко Е.В. Березовик К.В. Бондаренко К.А. Бучацька І.О. Гамова І.В. Голік О.В. Гурджиян К.В. Данілова Л.Л. Даниленко Н.А. Дубовик Т.В. Зіміна А.І. Зубко О.В. Кіслов Д.В. Коноплянникова М.А. Крепак А.С. Куліш Є.Я. Куліш І.Я. Микало О.І. Ніколаєва Я.В. Підлісна О.В. Ромат Є.В. Савчук А.М. Сова В.В. Суслова Т.О. Федоришина І.В. Чикусова М.Ю. Юсупова О.В. Яцюк Д.В. popup.nrat_date 2020-04-02 Close