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Information × Registration Number 0214U003655, 0112U004292 , R & D reports Title Developing innovative strategies for the development of light industry enterprises popup.stage_title Head Voynarenko M. P., Registration Date 11-02-2014 Organization Khmelnytskiy National University popup.description2 The object of research - the formation of the innovation strategies for the development of Light Industry enterprises. Purpose of research is to study theoretical positions, methodological and practical recommendations for the development of innovative strategies for the development of Light Industry. Methods of research: comparative and systems analysis, systems modeling, scenario construction, expert opinions, statistical and mathematical methods, theory of fuzzy sets. In carrying out the work: the theoretical aspects of the development of innovative strategies for the company in the competitive environment has been considered; trends in the development of Light Industry have been analyzed and their impact on the development of innovative strategies has been determined; the components of an information competitiveness of enterprises have been summarized; the preconditions of implementation of information innovation into enterprises of Light Industry have been researched; tools for comprehensive evaluating the effectiveness of use of direct investment for enterprises of Light Industry have been founded; the financial and economic factors of regulating of Light Industry enterprises activities have been assessed; the role of marketing communications and ICT, e-logistics in enterprise management has been determined; approaches to forming the information space and construction information management system of Light Industry enterprises have been assessed; information support of marketing strategy has been developed; institutional mechanism for development ofthe financial strategy in corporate management has been built; mechanism of the corporate social responsibility of enterprises has been formed. Results of research: algorithm of the process of forming the information basis of the marketing decision-making has been elaborated; information model of decision-making in the design and implementation of the marketing strategy of companies has been built; an organizational mechanism for the formation and implementation of financial strategies in corporate management has been developed; corporatesocial responsibility card company has been formed. The research was conducted at LLC (limited liability company) "Khmelnychanka." Innovation development of enterprise, innovation advantage, innovationstrategy, informationinnovations, investment climate, investing, information competitiveness, information space, competitiveness, e-logistics, corporate social responsibility, marketing communications, marketing strategy, social and economic relations, management of innovative development of companies, financial strategy. Product Description popup.authors Валькова Наталія Вячеславівна Войнаренко Михайло Петрович Григорук Павло Михайлович Зеляк Катерина Сергіївна Ковальчук Світлана Володимирівна Корпан ОленаСтаніславівна Міхалевська-Жмуцька Валентина Віталіївна Пирожок Оксана Сергіївна Свідер Олександр Полікарпович Хмарська Ірина Анатоліївна Хрущ Віталій Олександрович popup.nrat_date 2020-04-02 Close