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Information × Registration Number 0214U003822, 0112U002499 , R & D reports Title Management of the marketing activity on enterprises of machine-building enterprises popup.stage_title Head Redina Natalya Ivanivna, Registration Date 03-03-2014 Organization Dniepropetrovsk State Finance Academy popup.description2 The dissertation is devoted to theoretical and methodological problems, development and research of practical aspects of marketing activities at machine-building enterprises. The peculiarities of marketing activities at industrial enterprise were investigated. The concept of management of marketing activities and organization of marketing at division industrial enterprise was considered. The analysis of the state of machine-building industry and the system of management of marketing activities under current conditions was made. The management system of marketing activity of the machine-building enterprise on the basis of marketing mix was improved. The program of increase in efficiency of marketing activities at machine-building enterprises was developed. The synergy effect of the adapted marketing mix was calculated. Product Description popup.authors Гессен Анатолій Євгенович Ковальчук Наталія Володимирівна Колода Марина Олександрівна Комарова Катерина Володимирівна Редіна Наталія Іванівна Сорока Катерина Олексіївна Шукіс Ірина Зигмундівна Шумейко Олександр Михайлович popup.nrat_date 2020-04-02 Close