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Information × Registration Number 0214U005190, 0112U008147 , R & D reports Title Formation mechanism of promotion products on the market popup.stage_title Head Bozhkova Viktoriya Viktorovna, Доктор економічних наук Registration Date 03-03-2014 Organization Sumy State University popup.description2 Object of study - the process of moving products based on market principles of the concept of integrated marketing communications and the use of non-standard equipment. Purpose is to develop and scientific substantiation of theoretical and methodological foundations of the promotion of a market economy. Research methods: the dialectical method of understanding, the method of logic synthesis, system- structural analysis, factor analysis, fuzzy logic methods, methods of peer review, the structural and logical modeling, fundamental assumptions of modern economics, modern concepts of management and innovations. Investigated the concept of integrated marketing communications. Conceptual framework and performed theoretical and methodological basis of the methods and tools for the promotion of market principles. Significantly deepened and developed theoretical and methodological tools of marketing communications. Further developed process of promoting and planning of communication activity. Improved fundamentals of diagnosis, evaluation and management effectiveness of internal and external integrated marketing communications. Theoretical position of the report brought to a level of specific techniques. The research results can be used in the practice of various industries and ownership. Scope of use: economics and business administration. Product Description popup.authors Ілляшенко Наталія Сергіївна Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Божкова Вікторія Вікторівна Голишева Євгенія Олексіївна Грищенко Олена Федорівна Дериколенко Олександр Миколайович Махнуша Світлана Михайлівна Нєшева Анастасія Дмитрівна Рот-Сєров Євгеній Володимирович Савченко Ольга Сергіївна Сагер Людмила Юріївна Самойленко Інна Вадимівна Тимохіна Яна Олександрівна Шатова Валерія Михайлівна Шипіль Анна Сергіївна popup.nrat_date 2020-04-02 Close