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Information × Registration Number 0214U007095, 0114U000599 , R & D reports Title Marketing research as a basis of market strategy of leasing companies popup.stage_title Head Peresadko Galina Alexandrovna, Registration Date 16-04-2014 Organization Kiev State University of trade and economics popup.description2 The object of study is the leasing process , through which the conditions for overcoming the destabilization of the financial situation in the country; economic mechanism of formation and regulation of leasing in the process of innovation and environmentally oriented technical and technological renovation of enterprises. Purpose - to develop theoretical and methodological , scientific and practical principles of leasing enterprises, justify practical recommendations for the development of the leasing market , identify prerequisites activation and expansion leasing projects. Research methods - comparative and statistical analysis, graphical analysis , a method of logic synthesis, system- structural analysis, the index method , methods of economic-mathematical modeling and analysis. The report of the theoretical prerequisites of study and realization of the potential market of leasing services; formed the theoretical and conceptual foundations of implementing such capacity within the context of multi-level socio -economic systems to sustainable development and the information society. Methodological principles of formation mechanisms leasing operations management in the enterprise. Improved scientific and methodological approaches to the management strategy of leasing companies. Studied practical and theoretical aspects of management leasing operations , especially the formation of marketing communication strategies , marketing audit of enterprises, building and marketing strategies of companies in the field of electronic commerce. Product Description popup.authors Березовик К.В. Гамова І.В. Лукаш С.М. Ніколаєва Я.В. Підлісна О.В. Підлісний В.В. Пересадько Г.О. popup.nrat_date 2020-04-02 Close