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Information × Registration Number 0214U007236, 0113U003718 , R & D reports Title Positioning and definition of the competitive potential of industrial enterprises popup.stage_title Head Kovalchuk S. V., Registration Date 27-05-2014 Organization Khmelnytskiy National University popup.description2 Transformation of economic relations in Ukraine finds a display in activity of all managing subjects. Instability of environment and subzero adaptive ability of enterprises to any market transformations create dangerous terms for their activity. For this reason ability of enterprise to create competitive edges and successfully to use them in a market environment can be examined as pre-conditions of forming of competition potential of enterprise and stability of him market position. As an object of the conducted work forming processes came forward marketing - oriented control system of industrial enterprises. Determination of degree of implementation of marketing functions and estimation of the use of marketing tool became the aim of research work on industrial enterprises, development of practical and theoretical to recommendation in relation to the improvement of marketing activity of industrial enterprises at the Khmelnytsk area for the sake of increase of efficiency of their work. For the achievement of the put aim there was the used system of modern scientific methods : analysis of the systems, induction, deduction, classification, statistical analysis, economic - mathematical design, graphic method. The practical value of the got results consists in that they in totality decide an important scientific task in relation to forming effective marketing- oriented mechanism of management industrial enterprises Product Description popup.authors Ковальчук Світлана Володимирівна Косенко В. М. Лопатовська Олеся Василівна Посторонко В. М. popup.nrat_date 2020-04-02 Close