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Information × Registration Number 0215U000496, 0112U002209 , R & D reports Title Strategic marketing and logistics management enterprises under market conditions popup.stage_title Head Yakymyshyn Liliya Yaroslavivna, Registration Date 26-02-2015 Organization Ternopil National Technical Ivan Puluj University popup.description2 The report contains 226 pages, 42 figures, 18 tables, 119 sources. Object of research is a process strategic marketing management by industry The purpose of research - research is to develop scientific - methodological and practical recommendations for improving strategic marketing management, and the development of a comprehensive system of strategic marketing management industry. This paper substantiates the concept of strategic marketing management enterprises, including the essence of strategic marketing in marketing management companies; The conceptual model of enterprise marketing management in a market; the research competitiveness of enterprise marketing management; developed a portfolio of competitive strategies of marketing management of enterprises; developed strategic approaches to the management of marketing intellectual assets in the enterprise; The model of prioritization decisions in the management of marketing intellectual assets; The model for the characterization of the principle of axiological evaluation of risk management of logistics processes. Keywords: marketing, strategy, predpriyatie, stratehycheskoe management, lohystycheskoe security. Product Description popup.authors Бица Володимир Йосипович Борисова Тетяна Михайлівна Піняк Ірина Любомирівна Подвірна Тетяна Володимирівна Рожко Наталія Ярославівна Шпилик Світлана Василівна popup.nrat_date 2020-04-02 Close