Information × Registration Number 0215U000602, 0113U001325 , R & D reports Title Methodical support of marketing activities of enterprises of maritime transport popup.stage_title Head Inna Lapkina, Registration Date 10-03-2015 Organization Odessa national maritime university popup.description2 Object of study - marketing activities of maritime transport companies on corporate (state) level and the level of strategic business units (individual enterprise). Purpose of the study - methodology of marketing activities; models and methods for the operation of the marketing system of maritime transport services. The problem to be solved in this study was to further develop the theoretical and methodological foundations of the organization and development of methods to ensure the functioning of the marketing of marine transport companies in the form of complex methods and mathematical economic models based on the account of the dynamics and variability of market factors. This issue is a priority under the direction of improving the competitiveness of transport services at the national and international market. The project aims to improve the competitiveness and efficiency of maritime industry by developing methods to ensure the functioning of marketing. Product Description popup.authors Бондар А.В. Онищенко С.П. Пітерська В.М. Топал О.С. popup.nrat_date 2020-04-02 Close
Head: Inna Lapkina. Methodical support of marketing activities of enterprises of maritime transport. (popup.stage: ). Odessa national maritime university. № 0215U000602