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Information × Registration Number 0215U000840, 0111U008096 , R & D reports Title Systems approach to forming of effective marketing strategy of organization popup.stage_title Head Pan Liliya, Registration Date 02-07-2015 Organization National University of "Kyiv-Mohyla Academy" popup.description2 Systems approach is definite to forming of effective marketing strategy of organization, that –rountouetsya on researches of both appropriate models and tendencies in the conduct of user, and features of this conduct, related to the of a particular branch, regional, national differences and other aggregate of factors. What the basic factors of strategy of development of organization are definite on the basis of, that are formed under act of users, and to develop the model of development of organization, oriented to the users. The features of conduct of users of goods and services are explored and universal approaches are offered to construction of marketing strategies in the conditions of vagueness of external environment and narrow-mindedness of financial resources. Product Description popup.authors popup.nrat_date 2020-04-02 Close