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Information × Registration Number 0215U001659, 0114U003743 , R & D reports Title Development of recommendations on management of virtual advertisement at the enterprises of Internet services popup.stage_title Head Mityaeva Tatyana, Registration Date 10-04-2015 Organization Kharkov State Academy of Food Technology and Management popup.description2 Theoretical principles and fundamentals of managing online advertising in commercial enterprises are grounded; The directions of the development of online advertising in commercial enterprises are examined; the conceptual basis of information support of Internet advertising management in trade are discussed; The features of online advertising management in commercial enterprises are maintained; the effect of online advertising on consumer behavior is studied; recommendations for the improvement of online advertising in commercial enterprises are developed. Product Description popup.authors Гашимова А.Г. Жегус О.В. Кривошеєва Н.М. Лозинська А.В. Попова Л.О. Прядко О.М. Сафонова В.О. Синицина Г.А. Соболєв В.Л. Тарасов І.Ю. Шевякова В.С. popup.nrat_date 2020-04-02 Close