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Information × Registration Number 0215U003968, 0112U005355 , R & D reports Title Providing of complicated social-economical systems development by marketing managament methods popup.stage_title Head Gudz Petro Vasuljovuch, Registration Date 16-07-2015 Organization Zaporizhzhia National Technical University popup.description2 The object of research is the process of ensuring the development of complex socio-economic systems. The purpose is to form a complex way, techniques, methods, marketing management mechanisms to ensure the effective development of complex socio-economic systems at all the levels. The methods of research are scientific methods of analysis and synthesis, system analysis, economic and statistical analysis: tabular and graphical, expert method. The research was performed by computer tools using software package MS Office. Theoretical results are: there was researched the essence of marketing management, the basic forms and methods used for the management of complex socio-economic systems. There was rewieved the principles of the creation and operation of complex social and economic systems, the main approaches to the definition of "SES" proposed by national and foreign scientists. The practical results are research of the using of forms and methods of marketing management in the activities of the region, city, company. The novelty: there was developed: the cluster concept "Science - industry- education-business" in Zaporizhzhya; the algorithm of implementation marketing management at PJSC "Zaporіzhtransformator"; the marketing mechanism of achievement and strengthening of market power by corporation. Product Description popup.authors Антонюк Катерина Іванівна Козицька Галина Валентинівна Кочнова Ірина Валентинівна Купреєва Ольга Пантелеймонівна Куриленко Ірина Іванівна Павлішина Ніна Михайлівна Слинько Віра Васильївна Соколова Юлія Олександрівна popup.nrat_date 2020-04-02 Close