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Information × Registration Number 0215U004352, 0111U003930 , R & D reports Title Ukrainian media content to the social dimension popup.stage_title Head Rizun Volodymyr Volodbmyrovych, Registration Date 06-03-2015 Organization National Taras Shevchenko University of Kiev popup.description2 Objective: to develop models of the influence of media on society, to find out the functions and mechanisms Pliocene content.Methods of research: descriptive analysis (comparative ,structural, documentary information), observation, survey , experiment, content analysis, interpretation and generalization. Identified kamakazi aspects of media effects ,analyzed the basic concepts medeffect considered modern research methods medeffect, the classification of the impact of media on the public consciousness. Analyzed compliance with applicable advertising means of perception of advertising consumers. Classified symbolic patterns promotions (fashion, archetypes, stereotypes, memes, cargo cult, and so on), as well as structural elements of the advertising text as verbal and some verbal ways manipulanda in advertising discourse. Analyzed advertising discourse as a kind of simulacrum. Considered innovative forms of advertising companies. Described methods of determining the communication effectiveness of PR activities, in particular text as a means of PR - communications. The treated problematico effectiveness and relevance of products of Ukrainian publishing houses in the formation of the reading interest.formulano suggestions for improving seemed dismany publishers and book buyers produktsії.The induced analysis of research works of students of the Institute of journalism dedicated to creating a positive image of Kyiv national University named after Taurasi Sevcenko and its individual units. Sociological research is conducted to identify the influence of different media on society; processed resultaten survey identified the impact of different channels QMS as society as a whole and for individual age groups. The results of research uprowadzona in the educational process of the Institute of journalism of Kyiv national Taras Shevchenko.5481 Product Description popup.authors Ващенко Н. М. Вовк Т.А. Гаврилець Ю.М. Золотоноша Л.А. Корнєв В.М. Різун В. В. Скотнинова Т.В. Хилько М.М. popup.nrat_date 2020-04-02 Close