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Information × Registration Number 0215U008071, 0114U003926 , R & D reports Title Marketing management of small production enterprise popup.stage_title Head Lutsiak Vitalii Vasilyevitch, Registration Date 18-11-2015 Organization National university of food technologies popup.description2 The purpose of this research is to develop methods to ensure competitiveness of enterprise in conditions of high dynamics of the business environment based on system communications of manufacturing company. A development of methodology of quality function deployment were suggested. Detailed characteristics selection methods used in the deployment of enterprise quality features, found a correlation between a set of enterprise marketing and production characteristics aimed at providing quality products to meet consumer needs. Selected models of quality buildings creation can be used to improve production and competitiveness of enterprises of different sectors of the economy. The system of competitiveness management of enterprise "DIQ" were suggested. The system is a union of subsystems of forming dynamic capabilities, creation of innovation and quality management in the enterprise. The method of assessing the quality of the production company positioning in the competitive environment were suggested. The method is based on an analysis of the dynamics of the integral index. A model for evaluating the efficiency of industrial enterprises were suggested. The model is based on selection and analysis of the most meaningful performance indicators in the period, which corresponds to tactical objectives on the short term, and strategic goals for long intervals of time. Product Description popup.authors Боженьова Інна Миколаївна Бондаренко Валерій Михайлович Бондаренко Людмила Михайлівна Луцяк Віталій Васильович Мостенська Тетяна Геннадіївна Ралко Олександра Сергіївна Шарко Віталій Вікторович popup.nrat_date 2020-04-02 Close