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Information × Registration Number 0215U009015, 0114U006427 , R & D reports Title Forming of mechanisms of marketing management by an innovative investment potential of industrial enterprises popup.stage_title Head Kovalchuk S. V., Registration Date 12-08-2015 Organization Khmelnytskiy National University popup.description2 Object of research - marketing components of the mechanism of innovation and investment potential of industrial enterprises. The aim is to develop scientific - methodical and practical recommendations for formation of a systemic approach to the use of marketing approaches and building marketing management mechanism innovation and investment potential of industrial enterprises. During the research we used systematic and comprehensive approaches. Methods: comparative analysis, sociological methods, traditional methods of economic analysis, statistical, economic - mathematical methods, method of expert evaluations, graphical method. Data processing was carried out using computer technology and software. During the performance: theoretical approaches on the use of marketing management in the engineering of enterprises; identified and grouped organizationally - economic factors of system marketing management of modern enterprises; studied and systematized methodical approaches evaluation of marketing management of the company; the scientifically-methodical approach to the system of marketing management industry; the nature of marketing activities engineering companies, identifying trends and factors of its development in Ukraine; the system of marketing management of industrial enterprises; practically tested theoretical results. Results of research: grounded recommendations to enhance the use of marketing management of engineering enterprises. The study was conducted on machine-building enterprises of Khmelnitsky region. Product Description popup.authors Битий А. В. Голубовська О. А. Гончар М. В. Гончар Ольга Іванівна Дибчук Л. В. Жук Є. О. Кобець Д. Л. Ковальчук Свiтлана Володимирiвна Лень Т. В. Попель С. А. Тимофеєв Д. Г. Шагінян Є. А. popup.nrat_date 2020-04-02 Close