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Information × Registration Number 0215U009316, 0113U007246 , R & D reports Title 3. Theoretical and methodological basis of the study of advertising and public relations popup.stage_title Head Butyrina Mariya, Доктор наук з соціальних комунікацій Registration Date 22-12-2015 Organization Dniepropetrovsk national university popup.description2 The object of the research is theoretic and methodological principles in the studying of advertising and public relations. The paper aims at creating a model and methods, tested and scientifically acceptable, which will enable to study advertising and public relations as applied social-communicative technology. To achieve the goal and check the hypothesis, we used integrated technic, which includes the system of methods of investigation, combined by the social-communicative paradigm: 1) theoretical methods - analysis of the scientific literature in the field "Social communications", social-psychological, methodological literature on the issues discussed, method of theoretical modeling; the previous dissertations are considered; 2) empiric methods - pedagogic experiment, testing, questionnaire, polling, conversations with professors and students, observations, visiting courses, analysis of pedagogic experience; 3) methods of mathematical statistics (if necessary). The scientific novelty of the research is revealing when it deals with the following issues: 1) methodology of the investigating of the advertising and public relations is treated as a cross-disciplinary problem; 2) theoretically-based and adapted approaches to the studying of advertising and public relations as multiparadigmatic phenomena, which are investigated by using instruments of communication studies, marketing, social psychology, psychology of media, communicative philosophy, rhetoric, semiotics etc; 3) interactive method of teaching rhetoric to the students - advertisers considered synthetically: as a synthesis of cognitive and communicative approaches in the task of developing the relevant competence. The results of the research and the conclusions may be used in the teaching process for the purpose of developing the level of professional competence of the students, in the process of forming educational programs, optional courses, testing etc. As for the evolution of the object of the studying- it's the searching of an ideal model of investigating of advertising and public relations. Product Description popup.authors Варех Нонна В'ячеславівна Гаркуша Інесса Вікторівна Демченко Максим Володиморович Лобойко Тетяна Володимирівна Лященко Анжела Вадимівна Мироненко Владлена Вячеславівна Обласова Ольга Ігорівна Сулім Анна Анатоліївна popup.nrat_date 2020-04-02 Close