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Information × Registration Number 0215U009451, 0113U000523 , R & D reports Title Brand Management in Trade popup.stage_title Head Romat E., Registration Date 19-01-2016 Organization Kiev State University of trade and economics popup.description2 The study defined the concept of "brand management of commercial enterprise", "its portfolio of commercial enterprise," "private brand" and so on. Specific features brand management processes food retailers. The necessity of coordinated, integrated application of all instruments of the marketing mix to create strong brands and commercial enterprises to maximize their value. The experience of the use of marketing instruments and commodity pricing policies leading food retail chains in Ukraine.5481 Product Description popup.authors Іртлач М.О. Гранат Л.В. Дзюба Є.В. Дубовик Т.В. Кіслов Д.В. Лабурцева О.І. Перестюк І.М. Смілянець В.В. Файвішенко Д.С. Чикусова М.Ю. Шейхатлі К.М. Яцишина Л.К. popup.nrat_date 2020-04-02 Close