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Information × Registration Number 0215U009486, 0114U005280 , R & D reports Title Marketing research: tools and technologies popup.stage_title Head Khaminich Svitlana Uriivna, Registration Date 05-01-2016 Organization Dniepropetrovsk national university popup.description2 Object of research - is the implementation of social-ethical marketing in Ukraine. Purpose - to develop recommendations for the implementation of socially-oriented activities by domestic enterprises. To achieve the goal, the analysis of the role of social-ethical marketing department used a complex technique, including a system of research methods: 1) theoretical methods - analytical reviews, literature and on the official websites of the Internet, the official websites of Ukrainian and foreign companies. 2) empirical methods - market research, testing survey. The scientific novelty of the research lies in the fact that it: 1) refined and profound understanding of the essence of the concepts of "social-ethical marketing", "ecological marketing", highlighted methodological and theoretical and methodological issues of environmental marketing. 2) the conceptual foundations of environmental marketing. 3) proposed recommendations to Ukrainian companies on measures of social-ethical marketing that will improve competitiveness. The results of the research and findings can be used in education to improve the theoretical and practical level students in preparing educational programs and introduced the practice of domestic enterprises. Product Description popup.authors Заріцька В.М. Касян С.Я. Маргаритіна А.Б. Марковська І.О. Матвієць М.В. Могилова А.Ю. Півоварова О.Б. Сокол П.М. popup.nrat_date 2020-04-02 Close