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Information × Registration Number 0215U009537, 0114U002112 , R & D reports Title To improve existing and develop new organizational and methodological basis of the mechanism of transfer of innovations based on strengthening of the marketing and communication policy popup.stage_title Head Babich-Poberezhna Alina Anatolievna, Registration Date 11-01-2016 Organization Institute of feed research and agriculture of Рodillya popup.description2 Was made a deep review of the market marketing of high-tech innovative product of the Institute of Feed research and Agriculture of Podillya NAAS in system of innovation transferring in agriculture by 2011-2014, including analysis segment of the demand market by complex indicators (types of innovative product, the types of transactions in the segment of goods, by territorial principle, farming consumers, by rhythm of market demand, by months of the year, by largest consumers). Valued the market conditions of innovations in agriculture and intellectual product competitiveness institution in the market of high-tech Vinnytsia region's product by 23 kinds of innovative products. Defined target segments and target market of IFAP NAAS. Based on the situational analysis and SWOT-developed marketing strategy of the Institute, its implementation tactics, marketing mix (complex of measures of undifferentiated, differentiated and the concentrated marketing) for the major segments of the high-tech product of establishment. Was done an annual marketing and communication plan of IFAP NAAS (by month of the year, taking into account features of Institute activities and demand of the market). Was done a directory of innovations that are recommended for implementation in agriculture. Were developed the methodical recommendations of innovations by transferring in agriculture with regard to algorithm, organizational and economic mechanism and assess the effectiveness the implementation of innovations. Were conducted trials of 40 scientific developments, including in the area of farming - 2, plant growing - 29, zootechny - 9. Including breeds and hybrids of plants - 17, technologies in farming - 2, plant growing - 12, zootechny - 9. Were carried out 16 conferences and seminars; 4 "field days", 3 "round tables", 2 courses; 9 exhibitions. Were carried out the training for 896 professionals of APC. Courtesy of about 945 consultations. Organized performances on radio - 5, on the television - 5. Was organized functioning of 20 demonstrational landfills, including area near the roads of national importance - 8. Was organized functioning of 2 model farms. Published: interdepartmental thematic collection "Fodder and fodder production" - 2 numbers, price lists - 10, recommendations - 6, information bulletins - 2, articles in newspapers and magazines - 158. Product Description popup.authors Воронецька Ірина Станіславівна Задорожна Ірина Станіславівна Корнійчук Галина Вячеславівна Кравчук Ольга Олегівна Опанасенко Галина Володимирівна Побережний Максим Сергійович Самохвал Тарас Петрович Спринчук Наталія Анатоліївна popup.nrat_date 2020-04-02 Close