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Information × Registration Number 0216U000068, 0115U006768 , R & D reports Title Brand management of a television company popup.stage_title Head Romat Eugene V., Registration Date 19-01-2016 Organization Kiev State University of trade and economics popup.description2 Today, the national market of television services is an extremely high level of competition for the attention of viewers, as between telesonique and television with other media media. The economic success of all TV companies depends on the number of attracted audience of viewers. This trend applies to all types of market segments. The urgent need to expand the viewership, and a large number of television channels, low level of cover costs at the expense of television advertising, the opacity of the market of cable and satellite TV is determined an urgent need in the study of the system of brand management of television companies of Ukraine. Under these conditions, the analysis of brand management of television companies will allow to improve the quality of management in General and to gain a competitive advantage in the domestic television market. Expected advantages of the new scientific work is that the results marketing research will allow you to effectively use the tools of brand management to increase awareness and brand loyalty among TV viewers and improve the financial performance of the company.5481 Product Description popup.authors Іртлач М.О. Кармазінова В.Д. Ромат Є.В. Чікусова М.Ю. Шехайтлі К.М. popup.nrat_date 2020-04-02 Close