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Information × Registration Number 0216U000950, 0113U004197 , R & D reports Title Marketing approaches to the consumer service aimed at the results improvement of the activity of mercantile bussines in the system of consumers cooperation of Ukraine popup.stage_title Head Yurko Igor Viktorovich, Registration Date 21-03-2016 Organization The Higher Educational Establishment of UKOOPSPILKA Poltava University of Economics and Trade popup.description2 The system of consumer cooperatives is losing its position in the commodity markets of Ukraine. The main reason is the absence of the real owner. However, the shareholders are not only loyal customers, but also the owners of commercial enterprises. The aim of the research is the definition of measures for the development of customer loyalty to cooperative trade enterprises, and the enhancement of the store efficiency. The object of study is trade processes in the stores of consumer cooperatives. Based on the analysis of the modern concept of relationship marketing, there were developed the techniques and offered loyalty programs to improve the performance of commercial enterprises. Product Description popup.authors Іржавська Людмила Василівна Караван Андрій Григорович Карась Олена Миколаївна Устьян Олександр Юрійович Юрко Ігор Вікторович popup.nrat_date 2020-04-02 Close