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Information × Registration Number 0216U000984, 0114U005437 , R & D reports Title Formation of promoting juice products based on outsourcing popup.stage_title Head Savenko Igor Ivanovich, Registration Date 22-03-2016 Organization Odessa National Academy of Food Technologies popup.description2 The work reveals the issues related to the formation of a system promoting juice products on the basis of outsourcing. In the first chapter "Theoretical principles of organization of marketing and sales in enterprises with production of" proved that marketing is not a core competence of enterprises for the production of the evolution of organizational structures of marketing departments of companies, researched the concept of core competencies, its main provisions and a systematic list of competencies enterprises the production of juices; the theoretical principles of organization of sales, operating systems sales, legal and legislative framework of marketing activities; studied concepts and categories of the essence of innovation partnerships, which advocates "outsourcing." In the second section, "The current state and trends of the organizational forms of marketing on the juice market" analyzed the status and trends of the juice market in Ukraine; identified the major players and the state of outsourcing services to Ukraine juice market; analysis of existing models and methods for evaluating the effectiveness of outsourcing. In the third section, "Formation of marketing and sales in enterprises with juices" developed recommendations for the transition to outsourcing enterprises for the production of juice products; an assessment of the effectiveness of outsourcing marketing at enterprises juice industry using the proposed method; evaluated the feasibility of implementing a mechanism for outsourcing enterprises for the production of juices. Product Description popup.authors Килинчук О.Є, popup.nrat_date 2020-04-02 Close