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Information × Registration Number 0216U002709, 0114U001853 , R & D reports Title Development of marketing strategy tourist company popup.stage_title Head Levickaya Inna Vanadiyivna, Registration Date 06-07-2016 Organization Vinnitsa Institute of Trade @ Economics Kyiv National University of Trade @ Economics popup.description2 Directions of strategic marketing of tourism companies (tour operators) based on widespread use of modern portfolio theory, integral index of competitiveness of the enterprise marketing and sociometric methods of assessment; algorithm development and evaluation of marketing strategies, branding based approach Product Description popup.authors Завальнюк Валентина Вікторівна Кізюн Алла Григорівна Корж Наталья Володимирівна Онищук Наталя Вікторівна Холодова Ольга Олексіївна popup.nrat_date 2020-04-02 Close
R & D report
Head: Levickaya Inna Vanadiyivna. Development of marketing strategy tourist company. (popup.stage: ). Vinnitsa Institute of Trade @ Economics Kyiv National University of Trade @ Economics. № 0216U002709
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Updated: 2026-03-23