Search academic texts

Information × Registration Number 0216U006281, 0112U008149 , R & D reports Title Marketing research environment and infrastructure industries popup.stage_title Head Teletov Alexandr Sergeevich, Registration Date 02-03-2016 Organization Sumy State University popup.description2 Object of research - the state of the environment and territorial marketing infrastructure industry, social management processes, innovation, environmental development entities. Purpose - development and scientific substantiation of theoretical and methodological foundations and methodological studies in marketing their industrial and social infrastructure in terms of innovation. Methods: general scientific and special methods of scientific knowledge, systematic approach, epistemological analysis, fundamental assumptions of modern economic theories, modern management concepts and innovation, method of logic synthesis, system-structural analysis, factor analysis, methods of fuzzy logic, methods of expert estimates. The tendencies in marketing test marketing, strategic partnerships, market segmentation innovation active enterprises, marketing distribution policy as an important factor of economic development enterprise. Completed theoretical and methodological substantiation of system methods and tools of organizational and economic development of innovative companies on the basis of forming the base of criteria evaluation of marketing companies, environmental orientation activities, logistic component, forecasting market principles. The scientific and methodical approach to determine the effectiveness of the social infrastructure of the industrial enterprise. Researched infrastructure venture in Ukraine. The theoretical report brought to the level of specific techniques. Results of the study can be used in the practice of different industries and forms of ownership. Sphere (area) Frequency: economics and business management. Product Description popup.authors Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Божкова Вікторія Вікторівна Дериколенко Олександр Михайлович Летуновська Наталія Євгенівна Нагорний Євген Ігорович Олефіренко Олег Михайлович Провозін Микола Васильович Тєлєтов Олександр Сергійович popup.nrat_date 2020-04-02 Close