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Information × Registration Number 0216U006282, 0115U001004 , R & D reports Title Development the fundamentals marketing policy of companies in market economy popup.stage_title Head Bozhkova Viktoriya Viktorovna, Доктор економічних наук Registration Date 02-03-2016 Organization Sumy State University popup.description2 Object of research - policy making companies in a market economy based on the vision of a modern marketing philosophy. Purpose - development and scientific substantiation of theoretical and methodological foundations of marketing policy of enterprises in the market economy. Research methods - dialectical method of scientific knowledge, the method of logic synthesis, methods of fuzzy logic, method of expert evaluations, the method of structural and logical modeling, comparative and statistical analysis, system-structural analysis, factor analysis, system approach, the fundamental position of modern economics, marketing, the modern concept of business management and innovation. The features of the formation of the marketing policy of industrial enterprises in market conditions. Theoretical basis of forecasting the development of effective ways of industrial enterprises. Improved theoretical and methodological foundations of internal and external integrated marketing communications industry. Significantly developed in depth and practical aspects of the implementation of innovative logistics approaches in marketing the company. The features, problems and prospects of Internet marketing enterprises. Practical recommendations and measures for trade and procurement, distribution and exhibition of industrial enterprise. The theoretical report brought to the level of specific techniques. Results of the study can be used in the practice of enterprises and educational institutions in different sectors and forms of ownership. Scope of use: economics and business administration. Product Description popup.authors Ілляшенко Наталія Сергіївна Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Божкова Вікторія Вікторівна Гайдабрус Наталія Віталіївна Голишева Євгенія Олексіївна Грищенко Олена Федорівна Дериколенко Олександр Миколайович Кириченко Тетяна Володимирівна Колодка Анна Віталіївна Корінченко Дмитро Володимирович Мельник Юлія Миколаївн Росохата Анна Сергіївна Савченко Олена Юріївна Сагер Людмила Юріївна Сигида Любов Олексіївна Тимохіна Яна Олександрівна popup.nrat_date 2020-04-02 Close