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Information × Registration Number 0216U006965, 0115U004924 , R & D reports Title Formation of the marketing concept of business-structures. popup.stage_title Head Gonchar Viktoriya Vasilivna, Registration Date 04-08-2016 Organization State Higher Educational Institution "Pryazovskyi State Technical University" popup.description2 Object of research - theoretical and practical aspects of marketing research in the region. Purpose of research - exploration of the general theoretical approaches of market research, offering recommendations for improving the capacity and efficiency of social and economic potential of the components of the regional economic complex. Subject of research - theoretical and scientific - methodical approaches to marketing areas. Methods: analysis and synthesis; system synthesis; statistical and correlation analysis; comparative analysis. There were summarized the views of the role and value of research methods in the contemporary economy. A method for evaluation of the external environment on the global and national factors in real and projected conditions, the directions of social responsibility of enterprises in the region at the stage of makinf up a sustainable business and society, methodical approach to the assessment of the choice of positioning enterprises in the development strategy. The results of research were implemented in the development strategies in metallurgical enterprises ( OJSC "Ilych Iron and Steel Works of Mariupol", OJSC "MC "Azovstal"), and other enterprises of the Donetsk region. Novelty - the development of appropriate international standards and are new proposals from the scientific point of view. The efficiency of the implementation of - the proposed development effective. The economic impact is estimated at each point of the report. Sphere of using - the economic system in Ukraine and its regions. Product Description popup.authors Гончар Вікторія Василівна Гриценко Сергій Іванович Калінін Олександр Володимирович Коростова Ірина Олександрівна Лукаш Михайло Ігорович Макаров Анатолій Миколайович Мальцев Максим Миколайович Обухова Наталя Олександрівна Узун Михайло Валентинович Шлапак Наталія Степанівна popup.nrat_date 2020-04-02 Close