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Information × Registration Number 0216U006993, 0115U004819 , R & D reports Title Аnalytical ensuring the sales policy of joint stock company popup.stage_title Head Deriy Vasyl Antonovych, Registration Date 18-08-2016 Organization Ternopol National Economic University popup.description2 Methodical recommendations on improvement of the analytical ensuring of the company sales policy. Object of study - the current system of the company marketing policy formation field of producing radio communications in the context of improving its performance. Purpose - theoretical substantiation of methodological approaches and methodological basis of sales policy analytical ensuring and development foundations of these areas of improvement with regard to modern developments in the theory and practice of management, marketing and economic analysis. Working methods - comparison, analysis and synthesis, induction and deduction, graphic, settlement, marketing analysis, formalization, analogy and so on. Scientific novelty of research conducted show: proposals for the formation of the company marketing policy, taking into account institutional, industrial and technological features of the entity; methodical recommendations on re-justification of choosing the most effective means of marketing policy of the company; propositions on of the company marketing policy analysis information support and ways to improve it; systematization of methodological tools of company marketing analysis; algorithm development feasibility study of effective marketing policy of PJSC "TRF "Orion"". The main practical product - methodological tools of the company producing equipment for receiving, recording and playback of sound and image sales policy analytical support. The practical value of the study: the proposed guidance and practical advice on the company sales policy analytical support will contribute to the effective management of sales of JSC "TRF "Orion"". Product Description popup.authors Загородна Ольга Михайлівна Спільник Ірина Володимирівна popup.nrat_date 2020-04-02 Close