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Information × Registration Number 0216U006994, 0116U002628 , R & D reports Title Investigation of advertising efficiency popup.stage_title Head Mugal Oksana Felikissimovna, Registration Date 18-08-2016 Organization Ternopol National Economic University popup.description2 Object of study - advertising PE "Production and Trade Company RIF". " The aim of the research is to develop scientific and methodological and practical recommendations to improve advertising based on a study of existing tools of communication policy of the enterprise and uses of advertising. Methods: Analysis and synthesis, surveys, tabular, graphical, calculated, systematic method, integrated method of forecasting, logical and dialectical method of cognition. Generalized scientific result is the development of recommendations on the possibilities of advertising PE "Production and Trade Company RIF". The obtained results of scientific research complex systems of communication policy enterprises create conditions for improving the efficiency of advertising PE "Production and Trade Company RIF". Scientific novelty of research conducted reflects: study leading theoretical and applied aspects of production and advertising businesses, the importance of the analytical basis based on the studies in management marketing solutions, identifying areas of improvement in your company investigated. Product Description popup.authors Блажей Ірина Олегівна Легкий Олег Андрійович popup.nrat_date 2020-04-02 Close