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0216U007533,
0115U005052
,
Development and implementation of management concepts of the enterprise competitiveness in the filed of the marketing orientation.
Malovychko, Svitlana,
21-12-2016
Donetsk National University of Economics and Trade named after M. Tugan-Baranovsky
The report on research work "Development and implementation of management concepts of the enterprisebcompetitiveness in the filed of the marketing orientation" consists of three sections, conclusions and list of references; 33 figures, 16 charts, 272 items of references. The work is presented on 166 pages of text. The research object is the process of managing enterprise competitivness in the field of the marketing orientation. The subject of research is the theoretical and applied principles of enterprise competitiveness management in the field of marketing orientation. The aim is to develop scientific and practical recommendations for improving the enterprise competitiveness management in the field of marketing orientation. The report offers a methodological approach regarding the evaluation of competitiveness as the characteristics of the operation of mining and processing enterprises; The factors that affect the company's competitiveness in a globalized world, with distribution within two groups (inhibiting factors and driving forces) that allows you to improve the quality of strategic planning of business development in Ukraine; marked synergistic system-management principles in e-commerce enterprises, the most typical of the current state of trade relations. The practical significance of the results of the study is sound scientific principles proven up to the level of methodological generalizations and application tools, the effect of which is aimed at ensuring effective course of formation and implementation of the enterprise management competitvness. Keywords: COMPETITION, COMPETITIVNES, COMPETITIVE ADVANTAGES, MANAGEMENT STRATEGY
Водяник Марина Олександрівна
Гакова Міра Володимірівна
Данкеєва Оксана Миколаївна
Дорофєєва Хистина Михайлівна
Маловичко Андрій Сергійович
Шаповалова Інеса Володимірівна
2020-04-02
Updated: 2025-12-07
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