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Information × Registration Number 0217U000971, 0114U003728 , R & D reports Title Management of competitiveness of agricultural engineering enterprises on marketing approach principles. popup.stage_title Head Zhovnovach Ruslana, Registration Date 28-03-2017 Organization Kirovograd National Technical University popup.description2 The improvement of management of competitiveness of enterprises on the basis of marketing approach taking into account the interests of producers and the needs of customers was suggested in scientific work. We highlighted three components on the basis of the suggested marketing approach to the management of competitiveness of enterprises which are the following: customer oriented component, product oriented component and strategic marketing management. The research of competitive environment of the national producers of agricultural machines was done. The assessment of competitiveness of agricultural machine building enterprises was carried out. The approach to sustain the necessary level of competitiveness of enterprises of agricultural machine building on the basis of forecasting the possibilities and needs of purchasing sowing machines by the consumers taking into consideration stimulating and discouraging factors was presented. Product Description popup.authors Бойко Світлана Володимирівна Дмитришин Богдан Васильович Жовновач Руслана Іванівна Якорева Марія Володимирівна popup.nrat_date 2020-04-02 Close