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Information × Registration Number 0217U001024, 0114U001801 , R & D reports Title Metodology marketing activities a higher education institution popup.stage_title Head Golubyonkova Elena, Registration Date 13-01-2017 Organization Odessa National Academy of Food Technologies popup.description2 The paper discusses the essence of marketing activities of higher education institutions as a public non-profit enterprise, the notion of educational service as a product. Developed methodical approaches to carrying out a competitive analysis, identified success factors in the market of educational services with regard to activities in the context of globalization. Conducted segmentation of consumers of educational services. The effectiveness of marketing activity of higher educational institutions it is expedient to determine the indicators of the admission campaign. Recommendations on financial management. During the development of print advertising, it is advisable to apply the developed method of evaluation of the effectiveness of print advertising. Product Description popup.authors Брайко Марина Герольдівна Маштакова Ірина Олександрівна Солодова Ольга Сергіївна popup.nrat_date 2020-04-02 Close