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Information × Registration Number 0217U001473, 0114U001309 , R & D reports Title The use of marketing instruments to providing of sustainable development of private non-profit sector popup.stage_title Head Marynenko Natalia Yuriivna, Registration Date 16-02-2017 Organization Ternopil National Technical Ivan Puluj University popup.description2 Theoretical and methodological foundations of marketing activity of non-profit entities are grounded through detection of preconditions, stages and determinants of non-profit entities' marketing development. Methodological scheme of non-profit entities' marketing research is found, its categorical apparatus is clarified. Scientific and methodical approach to search for development directions of non-profit entities' marketing, which is based on the research of challenges, specifics of marketing activity process, sphere of activity and type of ownership, is improved. Recommendations for social advertising development in Ukraine are proposed. Imperatives of development and conceptual scheme of non-profit entities' marketing system are determined; ways of its integration with marketing environment components are grounded. The system of indicators of marketing support of non-profit entities' social effect is found. Marketing mechanism of the implementation of non-profit entities social function and methodological approach to social effect evaluation are developed. Product Description popup.authors Борисова Тетяна Михайлівна Міщук Оксана Іванівна Оксентюк Богдана Андріївна Семенюк Світлана Богданівна Фалович Володимир Андрійович Хрупович Світлана Євгеніїна popup.nrat_date 2020-04-02 Close