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Information × Registration Number 0217U002259, 0115U001004 , R & D reports Title Development the fundamentals marketing policy of companies in market economy popup.stage_title Head Bozhkova Viktoriya Viktorovna, Доктор економічних наук Registration Date 31-01-2017 Organization Sumy State University popup.description2 The object of study - the formation of the marketing policy of domestic enterprises in the market economy. Purpose - development and scientific substantiation of theoretical and methodological foundations marketing policy of companies in a market economy. The methodological basis of the study is: the dialectical method of scientific knowledge, systematic approach, the method of logic synthesis, method of expert evaluations, the method of structural and logical modeling, methods of analogy, analysis and synthesis, graphical method, comparative and statistical analysis, economic and mathematical analysis, system-structural analysis, factor analysis, fundamenttalni provisions economics, marketing, economic analysis theory, the modern concept of business management and innovation. The features of forming of marketing policy of domestic enterprises in market conditions. Theoretical foundations of effective study and management of the enterprise. Improved theoretical and methodological approaches to the analysis and evaluation of marketing communications companies. Significantly deepened and developed practical aspects of the development of innovative strategy development and implementation of the strategy of import substitution industrial enterprise. The features, problems and prospects of content marketing enterprises. We got further development of theoretical and methodological approaches to the systematization of marketing communications tools. Practical recommendations and measures for the marketing policy of distribution, marketing and exhibition activity. The theoretical report brought to the level of specific techniques. Results of the study can be used in the practice of enterprises and institutions of different sectors and forms of ownership. Scope of use: economics and business administration. Product Description popup.authors Івашова Надія Василівна Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Божков Дмитро Сергійович Божкова Вікторія Вікторівна Булатова Аліна Сергіївна Ващенко Тетяна Володимирівна Грищенко Олена Федорівна Дериколенко Анна Олександрівна Мельник Юлія Миколаївна Меркун Ірина Володимирівна Носонова Любов В'ячеславівна Сагер Людмила Юріївна Сигида Любов Олексіївна Шипуліна Юлія Сергіївна popup.nrat_date 2020-04-02 Close