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Information × Registration Number 0217U002728, 0117U000431 , R & D reports Title Ensuring the effectiveness of the company's marketing tools popup.stage_title Head Iastremska O.M., Registration Date 04-09-2017 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 Theoretical positions of essence of economic efficiency are generalized as the difficult socio-economic phenomenon determination of that reasonably through the trajectory of motion of enterprise in accordance with the put aims of relatively minimum deviation from the defined values of indexes of their achievement. The organizationally-economic mechanism of the marketing providing of efficiency of activity of enterprise, the difference of that is plugging in the structure of subsystem of the marketing providing, clarification of functions, principles of forming and aim of functioning, is offered. The methodical going is reasonable and worked out near the estimation of efficiency functioning of enterprise and his marketing subsystem, the difference of that consists in the use multidimensional factor, cluster analyses for the ground of the system of private indexes and association of them in integral, that is up-diffused on quality levels subzero, middle and heir. Product Description popup.authors Веретенникова Ганна Борисівна Герасимов Олександр Костянтинович Ставицька Юлія Володимирівна Тонєва Кристина Валеріївна Ястремська Олена Миколаївна popup.nrat_date 2020-04-02 Close