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Information × Registration Number 0217U003223, 0115U002400 , R & D reports Title Marketing communications ensuring introduction in Ukraine of systems of energy supply on the basis of use of alternative energy sources popup.stage_title Head Smyrnov Sergiy Oleksandrovych, Registration Date 27-01-2017 Organization Dniepropetrovsk national university popup.description2 Object of study - the process of managing energy efficiency of industrial facilities and residential buildings and processes of marketing communications in a complex system of energy supply and air-conditioning in the Ukraine. The goal - creation of conceptual marketing and logistics bases by reducing the use of gas in power systems facilities in the implementation of the integrated system enerhoheneruvannya using alternative sources of energy. Methods - systematic analysis of economic mechanisms of implementation, the concept of "life cycle" model of Kurt Lewin, qualimetric suitable evaluation. Theoretical and practical results - complex integrated marketing communications companies aimed at clarification, awareness of market processes and the urgency of the economic efficiency of introducing new energy saving technologies, including based on alternative energy sources; Organizational and informational marketing promotion mechanism innovation technologies in markets for goods and services in Ukraine; The procedure for marketing communications interaction of economic agents in the energy and industrial markets of Ukraine. Scientific innovation - these innovations, unlike the existing ones, based on performance marketing channels of distribution power and achieving energy public utility operations. The effectiveness of the implementation - the study of consumer segments confirms that efficient distribution of energy flows saves costs businesses and individuals - entrepreneurs. Scope - learning process, entrepreneurs. Product Description popup.authors Іванов Р.В. Бикова В.Г. Гільорме Т.В. Дробот В.Я. Касян С.Я. Коломойченко О.Є. Маргаритіна О.Б. Накашидзе Л.В. Скрипник Н.Є. Шевцова О.Й. Шерстенников Ю.В. popup.nrat_date 2020-04-02 Close