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Information × Registration Number 0217U004931, 0117U006284 , R & D reports Title Formation of an enterprise brand popup.stage_title Head Kholodniy G., Кандидат економічних наук Registration Date 04-12-2017 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 Based on the results of the study, it was found that the investigated enterprise is developing steadily and has great potential, constantly mastering new marketing tools and markets. Also, methodological recommendations for management of the developed brand of the enterprise were developed, a system of optimization of the marketing strategy in general and the assessment of components of development, which has important methodological value for the formation of a general strategy and achievement of the goals of the organization. In the course of the research, the factors influencing the efficiency of entrepreneurial activity were identified and analyzed.5481 Product Description popup.authors Салюк Антон Петрович Холодний Геннадій Олександрович popup.nrat_date 2020-04-02 Close