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Information × Registration Number 0217U007258, 0117U007238 , R & D reports Title Development of visual concepts for the promotion of mass consumption products popup.stage_title Head Chekshturina V. N., Registration Date 22-12-2017 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 The purpose of the study is theoretical substantiation and development of visual concepts for advertising of goods of mass consumption (for example, soap-based products). Object of research - visual communication in advertising. The subject of the research - theoretical and practical recommendations for the development of visual concepts advertising messages. Research methods: systematic, socio-communicative, semiotic, structural-functional, socio-cultural approaches to the development of concepts of visual advertising; analysis, synthesis and comparison for the study of theoretical advances in the field of visual communications and advertising products of competitors; simulation for designing photo installations. The theoretical and practical preconditions of development of visual concepts of advertising messages are determined. The visual concepts of soap advertising are analyzed. The recommendations for the company on the methodology for the development of visual concepts for promotional photos and video materials are presented. Designed promotional photos and video materials to promote company products in social networks. The analysis of presentation of products of manufacturer and competitors of "Slobozhansky soap" company in sales networks was conducted.5481 Product Description popup.authors Іванова Дар'я Сергіївна Чекштуріна Вікторія Миколаївна popup.nrat_date 2020-04-02 Close