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Information × Registration Number 0218U000226, 0117U007654 , R & D reports Title Media Communication at a Higher Educational Institution (theory and practice) popup.stage_title Head Borova T., Registration Date 12-03-2018 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 Object of research - computer discourse in the communicative environment of the university. The subject of the study is computer discourse as a social subsystem of language. Methods of research are complex. An inductive-deductive method, a structural semantic method, as well as a contextual analysis of the relationship of knowledge management along the line (system: knowledge of a foreign language environment: the scope of use - the professional activity of a specialist in a particular environment of a company or enterprise) was used. Research of theoretical and practical bases of mediaization of higher education. Research of computer dictation in the communicative environment of the university (in the mode of student-teacher, teacher-student, student-student, teacher-teacher). Analysis of linguistic peculiarities of communicative strategies implementation. Investigation of the process of implementing communicative strategies in the advertising discourse. Analysis of features of lexical realization of computer discourse in the genre of blogs and e-mail. Exploration of the linguistic and cultural aspects of computer discourse.5481 Product Description popup.authors Єніна Г.В. Агаджанова Р.М. Борова Т.А. Дубцова О.В. Забудько Ю.М. Лазаренко Т.В. Нікітова Є. О. Петренко В.О. Петухова О.І. Пономарьова О.І. Попельнух Д.А. Просяник О.П. Уразова С.В. Яловенко Г.Д. popup.nrat_date 2020-04-02 Close