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Information × Registration Number 0218U000232, 0117U007666 , R & D reports Title Trends in the development of marketing in the modern information space popup.stage_title Head Orlov Petro Arkadіyovich, Доктор економічних наук Registration Date 12-03-2018 Organization Kharkiv State University of Economics. The Department of Finance popup.description2 The results of the research and their scientific novelty are as follows: - the tendencies and regularities of development of marketing in the modern information space in both Ukraine and other countries of the world are generalized; - the theoretical provision for further development of the concept of social marketing in the conditions of globalization and complication of information and communication links is proposed; - a methodical approach to the evaluation of an advertising message is developed, which is based on the definition of the most important for attracting the attention of consumers of the parameters of the announcement; - the methodical support of development of marketing logistics in the framework of the concept of effective entrepreneurship is substantiated; - theoretical and methodical recommendations for improving the advertising activity of the enterprise are substantiated, which, in contrast to the existing ones, foresees a factor analysis of the perception of an advertisement for substantiation of the priority means of advertising; - Methodological support for the implementation of regional marketing in the system of regional development management was proposed, which envisages activation of regional branding, creation of agencies for regional development and craftfounding platforms; - the directions of increase of efficiency of application of marketing tools in the conditions of accelerated development of information space are determined.5481 Product Description popup.authors Алдохіна Н.І. Бєлікова Н.В. Бихова О.М. Гаврилов П. Ю. Гронь О.В. Лях І. С. Мироненко І.І. Нагаївська Д. Ю. Орлов П.А. Притиченко Т.І. Птащенко О.В. Рожко В.І. Рубан В.В. Селезньова К. В. Тер-Карапетянц Ю. М. Ус М. І. Холодний Г.О. popup.nrat_date 2020-04-02 Close