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Information × Registration Number 0218U000375, 0117U005573 , R & D reports Title Improvement of the management system of the marketing activity of the enterprise popup.stage_title Head TsIhanovska Olena MihaylIvna, Registration Date 26-01-2018 Organization Ternopol National Economic University popup.description2 The object of research - a set of organizational and economic processes of development and improvement of the management system of marketing activities of enterprises. The purpose of the research work is to: substantiate the theoretical positions and develop practical recommendations for improving the marketing activities of the enterprise in modern conditions. Methods of work - analysis, synthesis; abstract-logical; expert and others. The generalized scientific result of the work is the development of a set of methodological recommendations for improving the marketing activities of the enterprise in order to increase the efficiency of its production and economic activity in general. The scientific novelty of the research carried out is to systematize the theoretical foundations of the marketing activity of the enterprise; substantiation of methodical approach to the estimation of efficiency of marketing activity of the enterprise; defining the main directions and developing recommendations for improving the management system of marketing activities at the enterprise and improving the results of its activities; development of quality management system as a prerequisite for the competitiveness of the enterprise. The main indicators - efficiency, efficiency, profit, productivity, quality of products, rhythmicity of production, profitability, competitiveness of the enterprise. The degree of implementation - at the level of development. Proposed scientific and practical recommendations can be used at manufacturing enterprises. Product Description popup.authors popup.nrat_date 2020-04-02 Close