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Information × Registration Number 0218U001758, 0115U001004 , R & D reports Title Development the fundamentals marketing policy of companies in market economy popup.stage_title Head Bozhkova Viktoriya Viktorovna, Доктор економічних наук Registration Date 28-08-2018 Organization Sumy State University popup.description2 Object of research - the processes of forming marketing policy of domestic enterprises in a market economy, based on a modern vision of development trends. The purpose of the work is the scientific substantiation and development of theoretical and methodical principles of marketing policy enterprises in the context of innovation development taking into account modern features of communication and innovation activity enterprises. The methodological basis of the research is the following: the dialectical method of scientific knowledge, the system approach, the method of logical generalization, the method of expert assessments, methods of analogy, analysis and synthesis, graphical method, comparative and statistical analysis, economic and mathematical analysis, system and structural analysis, fundamental positions of modern economic theory, marketing, theory of economic analysis. The strategic importance of marketing in crisis management is investigated. Theoretical bases of substantiation of marketing approaches to systems of development and production of innovative goods are developed. Improved innovative approaches to the technological and technological development of the enterprise. The prospects of using green tourism in tourism, the impact of logistics outsourcing on the quality of logistics services in the supply chain are explored. The theoretical provisions of the report have been brought to the level of specific methods. The research results can be used in the practical activity of enterprises and educational institutions of various industries and forms of ownership. Product Description popup.authors Ілляшенко Наталія Сергіївна Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Гайдабрус Наталія Віталіївна Горета Любов В'ячеславівна Грищенко Олена Федорівна Данилюк Юлія Миколаївна Дериколенко Олександр Миколайович Латунова Дар'я Андріївна Летуновська Наталія Євгенівна Мельник Юлія Миколаївна Миколаєнко Марина Сергіївна Нагорний Євген Ігорович Сагер Людмила Юріївна Сигида Любов Олексіївна Смірнова Ганна Юріївна Тєлєтов Олександр Сергійович Шевлюга Олена Геннадіївна popup.nrat_date 2020-04-02 Close