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Information × Registration Number 0218U002043, 0118U001018 , R & D reports Title Modern marketing problems of automotive transportation popup.stage_title Head Lavrik Ivan Fedorovich, Registration Date 03-01-2018 Organization Ukranian Transport University popup.description2 Research report: p.211, 30 fig., 24 tab., 73 sources. The object of research is the process of organizational and economic provision of marketing of automotive transportation enterprises. The purpose of the work is the development of mechanisms and methodological bases for organizational and economic provision of marketing in automotive transportation enterprises, the application of which will increase the implementation of strategic objectives of automotive transportation enterprises and provide it with all the necessary resources. Methods of research are: dialectical method of cognition, system approach, grouping and comparison method, abstract-logical method, statistical methods of dynamic research and financial analysis, SWOT analysis method, PEST- analysis, discriminant analysis, methods of dynamic programming. The modern problems of marketing at the automotive transportation are determined. The marketing component of the strategy of development of automotive transportation enterprises is considered. AUTOMOBILE TRANSPORT ENTERPRISE, STRATEGIES OF DEVELOPMENT, MARKETING, STRATEGIC MARKETING, MARKETING RESEARCH, MARKETING STRATEGY, MARKETING COMMUNICATIONS Product Description popup.authors В. І. Порфіренко В. А. Артемчук В. Б. Іванов В. Г. Сєдой В. М. Сукманюк В. О. Разводовська В.В.Ігнатюк В.Ю.Ільченко Г.В.Мітченко К. Л. Железняк К.А.Компанець Л. Л. Сніжко Л. С.Чеснакова Л.О.Литвишко М. М.Гребельник М. О. Хобта О. М. Височило О. М.Ложачевська О. О.Бакуліч О. Р. Омельянович О. С.Парохненко П. А. Цегольник Т. А. Навроцька Т. М. Бузун Т. М. Гончар Т. О. Дяченко Ю. А. Малахова popup.nrat_date 2020-04-02 Close