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Information × Registration Number 0218U003876, 0117U007300 , R & D reports Title Problems of marketing and business-administration development in the modern terms of Ukraine. popup.stage_title Head Gonchar Viktoriya Vasilivna, Registration Date 16-08-2018 Organization State Higher Educational Institution "Pryazovskyi State Technical University" popup.description2 Object of research - processes of sustainable economic and marketing development of industrial enterprises. The purpose of the work is to develop a methodology for the formation and development of a sustainable economic and marketing development management system that takes into account, on the one hand, the current state of domestic enterprises, and, on the other hand, the advanced foreign technical experience and market conditions. Subject of research - theoretical and methodical principles, principles and methods of creation and implementation of marketing strategies for sustainable economic development of enterprises. Methods of research: analysis and synthesis; system generalization; comparative analysis. Recommendations for improving marketing management in the framework of price policy formation, sales planning, innovation activity, personnel management, infrastructure objects, assessment and analysis of competitiveness and level of scientific and technological progress have been developed. The results of the research are used in the educational process in the preparation of bachelors and masters in the specialty 075 "Marketing" and masters in the specialty 073 "Management" from the educational and professional program "Business Administration". - Novelty - Developments are consistent with the international level and are new proposals from a scientific point of view. - Efficiency of implementation - the proposed developments are effective. - Scope of application - the economic system of Ukraine and its regions. Product Description popup.authors Гончар Вікторія Василівна Горохова Тетяна Вадимівна Заіка Юлія Андріївна Калінін Олександр Володимирович Коростова Ірина Олександрівна Макаров Анатолій Миколайович Мальцев Максим Миколайович Обухова Наталя Олександрівна Шлапак Наталія Степанівна Якименко Ірина Юріївна popup.nrat_date 2020-04-02 Close